Sales & Marketing Intern

Duties & Responsibilities

1. Marketing Plan

Put together a group-wide extensive Marketing plan for 8 creATEive for each venue (Amalfitana, Fratelli and Rummin’ Tings) to follow
Manage all aspects of individual marketing programs, including timelines, budgets, etc.
Exercise creativity and judgment in devising, planning and managing marketing and promotional outreach activities
Identify target audience segments, develop effective methods for reaching target markets and implement activities through print, digital, and/or e-marketing strategies
Populate online event sites with venue activities
Manage monthly newsletter EDM’s
Plan and implement integrated marketing activities to drive brand awareness and customer acquisition via various marketing channels including, but not limited to, PR, social, brand collaborations, trade and social events in Hong Kong
Build and maintain relationships with press, bloggers and KOLs to maximize brand and product publicity
Conduct regular market research and analysis on market landscape, competitor’s analysis, consumer behaviors, media consumption for effective marketing planning

Plan and implement marketing efforts for any new product and brand openings
Manage marketing budget and project timelines
Support Business Development and Sales with marketing collaterals in securing new business and revenue opportunities
Drive incremental customers and as a result increase revenue into the venues

2. Social Media

Oversee Social Media Strategy along with partners and social media company (PRDA)/EHL intern
Work with PRDA and partners on their Social Media Calendar/Photography for each venue for pre-scheduled posts once approved by partners
Liaise with venues on regular basis on happenings at each venue and what they need promoted and communicate the same to PRDA and their photographer as needed
Work with eCommerce team to implement and maintain local updates on brand website(s)
Post Instagram Stories on a daily basis for Amalfitana and Fratelli and oversee the EHL Intern doing the same for Rummin’ Tings

3. Graphic Design

Oversee Graphic Design direction along with partners for the group and each venue
Oversee production of marketing collaterals with graphic designer based on brand guidelines e.g. point-of-sales displays, flyers, tent cards, eDM, digital banners, premium gifts, vouchers, bill drops, HK Post Circulars, brochures to support sales and marketing activities

4. Corporate Events

Approach corporates (along with EHL intern) for more corporate events both onsite and offsite
Create attractive corporate packages
Manage corporate discounts and constantly add more multi-national companies
Explore corporate sponsorship

5. Loyalty Programme

Manage relationship along with venue GM’s and Kalamansee loyalty programme to get the most out of it and be the liaison between them and our venues

6. Database Management

Get someone part-time for data entry if needed for a couple of days and populate and grow our master Database.
Enter e-mail adds from all venue bookings received via info@ e-mails, Eatigo, Chope, Entertainer, Revel, Websites, etc.
Maintain a database of regulars, local groups and area organizations and businesses constantly data mining, updating and building this.
Use discretion in determining which to target for audience building, grassroots outreach

7. Website

Build, update and manage 8 creATEive group and individual venue websites (ad hoc)

Requirements:

BA/BS Degree or equivalent working experience
Experience in Event Management, Communications and/or Marketing
Experience Managing External Relationships, including vendors and customers
Detail-Oriented with strong organizational skills
Strong Communicator (written & verbal)
People Person with a strong focus on Customer Service & Engagement
Flexibility & Desire to be out and about promoting
Some Graphic Design experience with InDesign, Photoshop & Illustrator a plus
Social Media Marketing (for businesses) experience preferred
Represent the venue at community meetings to raise awareness, and identify, coordinate, and manage involvement in community events and happenings
Act as a face of the 8 creATEive group and individual brands

Duration:

Salary:

Benefits: